McDonald's Treasure Land Adventure
McDonald's Treasure Land Adventure — frequently asked questions
- What platforms is McDonald's Treasure Land Adventure on?
- McDonald's Treasure Land Adventure was released on Sega Mega Drive/Genesis.
- When did McDonald's Treasure Land Adventure release?
- McDonald's Treasure Land Adventure was first released on September 23, 1993.
About McDonald's Treasure Land Adventure
McDonald's Treasure Land Adventure is a side-scrolling adventure starring Ronald McDonald. After finding a piece of a treasure map, the yellow clown travels through four different levels (Forest, Town, Sea and Moon). He's off to find and defeat the baddies who have the other pieces of the map. Ronald can jump, shoot and use his scarf to grab onto hooks to jump to higher levels. Jewels and flowers collected in each level can be used to purchase extra lives and power-ups in shops between levels.
Summary via IGDB.
Game details
- Developer
- Treasure
- Publisher
- Tec Toy
- Game modes
- Single player
- Themes
- Action
- Series
- McDonald's
Details via IGDB.
Reception
Every version compared
Prices, contemporary reception and the studio credited for each release
| Platform | Year | Loose | Complete | Sealed | Period reviews | Fake risk |
|---|---|---|---|---|---|---|
| Sega Genesis | 1993 | $50 | $125 | — | 12 reviews | Medium |
Also released on: Sega Mega Drive/Genesis. We haven’t priced or authenticated that version yet.
Collector value & authenticity
Sega Genesis · PriceCharting sold data · Verified 2026-10-29
Other releases and variants
| Release | Loose | Complete | Sealed |
|---|---|---|---|
| European (PAL) release | $75 | $374 | — |
| Japanese release (McDonald's Treasure Land Adventure) | $110 | $369 | — |
How often it sells
- Loose: about once a week
- Complete: about once a week
- Sealed: about once a year
Sales frequency from PriceCharting's completed-sale records, as of 2026-10-29.
Price over time
- Loose
- Complete
A loose copy sold for about $3.64 in Oct 2007, $56 five years ago, and $50 as of Oct 2026.
Show as table
| Month | Loose | Complete |
|---|---|---|
| Jan 2008 | $7.00 | — |
| Jan 2009 | $4.99 | — |
| Jan 2010 | $8.99 | — |
| Jan 2011 | $5.23 | — |
| Jan 2012 | $8.57 | — |
| Jan 2013 | $9.99 | — |
| Jan 2014 | $12.50 | $19.99 |
| Jan 2015 | $17.98 | $50 |
| Jan 2016 | $19.50 | $42 |
| Jan 2017 | $23 | $50 |
| Jan 2018 | $28 | $59 |
| Jan 2019 | $26 | $54 |
| Jan 2020 | $35 | $71 |
| Jan 2021 | $64 | $109 |
| Jan 2022 | $61 | $149 |
| Jan 2023 | $50 | $181 |
| Jan 2024 | $44 | $164 |
| Jan 2025 | $46 | $166 |
| Jan 2026 | $46 | $122 |
| Oct 2026 | $50 | $125 |
Monthly price estimates from PriceCharting's completed-sale records, sampled quarterly, through Oct 2026.
Release record
| Territory | Date | Product number | Barcode |
|---|---|---|---|
| North America | December 1993 | — | 010086010671 |
| Europe / PAL | March 1994 | — | — |
| Japan | 23 September 1993 | G-4102 | 4974365541026 |
- Region
- NA+EU+JP
- Released
- 1993
- Authenticity
- Med
A charming Treasure-made platformer that is much better than its fast-food license suggests, and now one of the pricier US carts.
McDonald's Treasure Land Adventure was developed by Treasure and published by Sega. You play Ronald McDonald, recovering missing pieces of a treasure map from a group of villains, defeating enemies with a magic attack and swinging up to higher platforms by latching his scarf onto hooks. It came out in Japan on 23 September 1993, in North America in December 1993 and in the PAL territories in March 1994.
Treasure made it in parallel with Gunstar Heroes. Sega commissioned the game because it was ineligible to receive a publishing contract to develop games for the Genesis itself, and the project helped Treasure get to know the hardware.
What the press said at the time
| Aktueller Software Markt | 9/12 | |
| Consoles + | 83% | |
| Electronic Gaming Monthly | 37/50 | |
| Famitsu | 25/40 | |
| GameFan | 356/400 | |
| GamePro | 16/20 | |
| Mega Fun | 81% | |
| Mean Machines Sega | 81/100 | |
| Video Games | 72% | |
| Mega Drive Advanced Gaming | 66% | |
| Sega Magazine | 76/100 | |
| Sega Pro | 84/100 |
“Colourful and well designed. However it is really dated compared to more recent games”
“Overall, younger gamers will be enchanted by Ronald, though older gamers will still feel hungry.”
“The game's great to play, with plenty of features and a fair few levels to keep you occupied. In fact, the game only has one problem. It's basically too easy.”
Undated scores are from the review table in the game's Wikipedia article, limited to reviews of the Genesis version.
Before you buy
Among US carts this is one of the pricier ones, so ask for a clear photo of the board and check the listing carefully. The European cart usually costs much more than the US one, and a complete European copy costs far more. The Japanese cart usually costs far more than the US cart, and its different cartridge shape needs an adapter or two plastic tabs removed from a Western console's slot.
McDonald's Treasure Land Adventure screenshots
Watch on YouTube
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