Is Pepsi Invaders on Steam?

No. Pepsi Invaders is not distributed on Steam, so there is no Steam Charts or SteamDB player count for it. Its live popularity is tracked here via Twitch viewership instead.

What platforms is Pepsi Invaders on?

Pepsi Invaders is available on Atari 2600.

When did Pepsi Invaders release?

Pepsi Invaders was first released on December 31, 1983.

Pepsi Invaders

Dec 31, 1983ShooterAtari 2600

Pepsi Invaders — frequently asked questions

Is Pepsi Invaders on Steam?: No. Pepsi Invaders is not distributed on Steam, so there is no Steam Charts or SteamDB player count for it. Its live popularity is tracked here via Twitch viewership instead.
What platforms is Pepsi Invaders on?: Pepsi Invaders is available on Atari 2600.
When did Pepsi Invaders release?: Pepsi Invaders was first released on December 31, 1983.

About Pepsi Invaders

This is one of the more interesting Atari collectibles. Coca-Cola commissioned a game from Atari to give to their Atlanta employees. In this case, Atari redesigned Space Invaders so that you shoot the letters "P E P S I" instead of space creatures. There were 125 copies of this game made. There is no real box for this one, just a flimsy Styrofoam shell. So it isn’t really a prototype, but it wasn’t a commercially available game either. And no, Coca-Cola does not have any copies left.

Summary via IGDB.

Pepsi Invaders on Wikipedia

Pepsi Invaders is a non-commercially released 1983 fixed shooter video game developed by Atari, Inc. for the Atari 2600. It was commissioned by The Coca-Cola Company to be handed out to salespeople at their 1983 sales convention. A reskin of the system's version of Space Invaders, it has the player shoot down a flying formation of letters spelling "PEPSI", Coca-Cola's long-time rival. Only 125 copies of the game were distributed.

Source: Wikipedia (text under CC BY-SA 4.0).

Game details

Platforms: Atari 2600
Developer: Atari, Inc.
Publisher: The Coca-Cola Company
Game modes: Single player
Themes: Science fiction
Series: Coca-Cola

Details via IGDB.

Collector value & authenticity

Atari 2600 · PriceCharting sold data · Verified 2026-10-06

Loose

$1,927

Complete

$3,500

Sealed

$5,000

Release record

Territory	Rarity
North America Atari	Unbelievably Rare

Source: Catalog numbers, label types, rarity, controllers and player counts: AtariAge 2600 software database

Region: NA
Released: 1983
Controller: Atari Joystick
Players: 1 - 2
Authenticity: High

Not in Atari 50 — other compilations and plug-and-plays are not tracked hereHigh counterfeit risk

Atari 2600 prices, all games & how to spot a fake

Coca-Cola's in-house joke at Pepsi's expense: 125 unlabeled cartridges, and a grail where the missing label is the point.

The Coca-Cola Company commissioned Atari to make this for its 1983 sales convention, where copies were handed out to salespeople. It is a reskin of the 2600 Space Invaders in which the descending formation spells out PEPSI. Only 125 copies were distributed.

It was never sold at retail, and it has been misidentified over the years as Coke Wins and Coke Invaders. Christopher Omarzu programmed it at Atari.

How it was made

Developed at Atari, Inc. by Christopher Omarzu, built on the system's own Space Invaders, for The Coca-Cola Company's 1983 sales convention.

Before you buy

High risk, and the authentication logic runs backwards. Genuine copies shipped as a black cartridge with no label, in a plain white box with an 'Atari goes better with Coke' sticker, so a Pepsi Invaders cart with a printed title label is not original packaging. That also means any unlabeled Atari cart can be claimed as one, and a secondary source reports many reproductions with fan-made labels. Verify the ROM, check the board and shell rather than the sticker, and insist on provenance, especially the white box.