Ultima IV: Quest of the Avatar

Ultima IV: Quest of the Avatar

Nov 1, 1985Role-playing (RPG)Apple IISega Master System/Mark III

Ultima IV: Quest of the Avatar — frequently asked questions

What platforms is Ultima IV: Quest of the Avatar on?
Ultima IV: Quest of the Avatar was released on Apple II, Sega Master System/Mark III.
When did Ultima IV: Quest of the Avatar release?
Ultima IV: Quest of the Avatar was first released on November 1, 1985.

About Ultima IV: Quest of the Avatar

Following the defeat of the evil triad in the previous three Ultima games, the world of Sosaria changed beyond recognition: continents rose and sank, and new cities were built, heralding the advent of a different civilization. Unified by the reign of the benevolent monarch Lord British, the new world was renamed Britannia. Lord British wished to base people's well-being on the ethical principles of Truth, Love, and Courage, proclaiming the Eight Virtues (Honesty, Compassion, Valor, Justice, Sacrifice, Honor, Spirituality, and Humility) as the ideal everyone should strive for. The person who could accomplish full understanding and realization of these virtues would serve as a spiritual leader and a moral example for the inhabitants of Britannia; he alone would be able to obtain holy artifacts, descend into the Stygian Abyss, and access the Codex of Ultimate Wisdom. This person is the Avatar. The fourth game in the Ultima series features an improved game engine, with color graphics and enhanced character interaction: the player can have conversations with non-playable characters by typing names of various topics. However, the main difference between Ultima IV and its predecessors in the series (as well as other role-playing games) lies in the game's objectives and the ways to fulfill them. Instead of building up a character by any means possible in order to face a villain in the end of the game, in Ultima IV the player is trying to become the Avatar, a role model for people. This means upholding the Eight Virtues, basically trying to become a better person. Making morally conscious decisions and helping other people is not done expecting a material reward, but because it is the actual goal of the game and the main focus of its gameplay. The game frowns on behavior typical of most other RPGs, such as backstabbing fleeing enemies or picking up everything that isn't nailed down even if it does not belong to the protagonist. This different approach established the game's reputation as the first "true" Ultima, influencing the design philosophy of later installments and the overall spirit of the series. Character creation is done by choosing responses to morally ambiguous questions. Each of the Eight Virtues corresponds to a character class; by determining the player's personal priorities in the virtues, the game assigns a class and a starting location for the Avatar. After emerging in Britannia, the player is free to explore it in various ways (on foot, moongate teleportation, on horseback, by ship, etc.). Certain items must be collected in any order to enter the Stygian Abyss and complete the game. The Avatar also has to reach the highest level in all virtues. This is achieved by various means: donating blood increases Sacrifice, not fleeing from combat increases Valor, etc. The process, however, is not irreversible: should the Avatar overpay a blind seller, he gains Compassion points; should he, on the other hand, cheat the seller by underpaying, his level in several virtues would decrease. These unorthodox features of the game co-exist with plenty of traditional RPG elements, such as dungeons to explore and hostile monsters to kill. Enemies are encountered on the world map as well as in dungeons; combat takes place on separate top-down screens, allowing player-controlled and enemy parties freely move on them. Characters accumulate experience points and level up, gaining higher amount of hit points and access to stronger magic spells. Like in the previous installments of the series, world map, town exploration and combat are presented from a top-down view, while the dungeons are pseudo-3D and are explored from first-person perspective. Ultima IV also introduces several new gameplay features to the series and role-playing games in general. A number of initially non-playable characters living in various areas of the game world are able to to join the party and fight alongside the hero, replacing traditional player-generated characters or mercenaries and adventurers available only in special locations. Additional new elements include buying and combining reagents in order to cast spells, puzzle rooms in dungeons, and others.

Summary via IGDB.

Game details

Developer
Origin Systems
Publisher
Origin Systems
Game modes
Single player
Themes
Fantasy, Open world
Series
Ultima

Details via IGDB.

Reception

IGDB rating
88/100
from 41 ratings

Every version compared

Prices, contemporary reception and the studio credited for each release

PlatformYearLooseCompleteSealedPeriod reviewsFake risk
Sega Master System1990$47$120$394OVERALL 89%Low (look-alike)

Also released on: Apple II · Sega Master System/Mark III. We haven’t priced or authenticated those versions yet.

Collector value & authenticity

Sega Master System · PriceCharting sold data · Verified 2026-10-28

Loose
$47
Complete
$120
Sealed
$394

How often it sells

  • Loose: about once a month
  • Complete: about 2 times a month
  • Sealed: about 2 times a year

Sales frequency from PriceCharting's completed-sale records, as of 2026-10-28.

Price over time

  • Loose
  • Complete

A loose copy sold for about $50 in Jul 2009, $42 five years ago, and $47 as of Oct 2026.

$0$50$100$150$2002012201620202024$47$120
Show as table
MonthLooseComplete
Jan 2010$40—
Jan 2011$31—
Jan 2012$45—
Jan 2013$115—
Jan 2014$60$35
Jan 2015$60$35
Jan 2016$50$35
Jan 2017$100$35
Jan 2018$48$65
Jan 2019$42$55
Jan 2020$31$51
Jan 2021$38$71
Jan 2022$53$80
Jan 2023$45$89
Jan 2024$32$98
Jan 2025$35$53
Jan 2026$33$119
Oct 2026$47$120

Monthly price estimates from PriceCharting's completed-sale records, sampled quarterly, through Oct 2026.

Region
EU
Released
1990
Authenticity
Low
Modern re-releases, such as Sega Ages and Virtual Console, are not tracked hereLow look-alike risk
Sega Master System prices, all games & how to spot a fake

A European-only RPG with a battery save, adapted from a computer classic and one of the pricier European-only carts.

Ultima IV: Quest of the Avatar is Sega's adaptation of the 1985 computer RPG by Origin Systems, released in Europe in 1990. The original shifted the series toward an ethically nuanced, story-driven approach with a much larger game world.

On the Master System the dungeons are viewed from a top-down perspective rather than in first person. Electronic Gaming Monthly called it a role-playing fan's dream in its January 1990 issue.

What the press said at the time

Mean Machines Sega Issue 3December 1992OVERALL 89%

“This is a game that Phantasy Star lovers will appreciate greatly. It’s only the second pure CRPG to appear for the SMS. It's a marvelous game, and this 4-Meg cart (with battery backup for saving games) preserves it in its entirety.”

— Video Games & Computer Entertainment, August 1990

“Though this enormous RPG scores quite low on the graphics-ometer, it has weeks, nay, months of gameplay packed into its chips, and a battery-backed save too! If role-playing is your idea of heaven, get hold of Ultima IV fast!”

— Mean Machines Sega, December 1992

Before you buy

Only the European cart exists. Loose, it is one of the pricier European-only carts, and the look-alike risk is low. It saves to a battery inside the cartridge, so check that the save holds. A replaced battery is a normal repair, not a sign of a fake. Check the manual is there on a complete copy.

Ultima IV: Quest of the Avatar screenshots

Ultima IV: Quest of the Avatar screenshot 1Ultima IV: Quest of the Avatar screenshot 2Ultima IV: Quest of the Avatar screenshot 3Ultima IV: Quest of the Avatar screenshot 4Ultima IV: Quest of the Avatar screenshot 5Ultima IV: Quest of the Avatar screenshot 6Ultima IV: Quest of the Avatar screenshot 7

Watch on YouTube

Listings on The Game Traders

No active listings for Ultima IV: Quest of the Avatar yet.

Be the first to list →

Buyers looking for this

No active want ads for Ultima IV: Quest of the Avatar yet.

Post a want ad →

Popular games right now

Latest news mentioning Ultima IV: Quest of the Avatar

No recent news mentions in our 30-day feed window.