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Microsoft Considers Selling XBOX Brand Amidst Restructuring and Layoffs
Microsoft is reportedly considering selling its XBOX gaming division as part of a major restructuring under new CEO Asha Sharma.
Microsoft Weighs Xbox Spinoff for a Potential Sale or Joint Venture While Pushing for More Fallout and Elder Scrolls Games
On the 25th anniversary of its foundation, Xbox finds itself in a desperate fight for survival while its parent company, Microsoft, weighs all scenarios, including a sale. The arrival of new CEO Asha Sharma heralded many big changes in just her first 100 days on the job, and this week, she signaled...
Asha Sharma faces tough decisions with limited room for manoeuvre | Opinion
The general consensus on Asha Sharma's first 100 days as Xbox CEO has been largely positive. She has certainly confounded the fears of early detractors who took one look at her background in the company's Core AI division and decried her appointment to Xbox as a death knell. The primary fear seemed...
XBOX explains what “console exclusive” really means in 2026
When Xbox CEO Asha Sharma called Gears of War: E-Day an “Xbox console exclusive” during the recent Xbox Games Showcase, plenty of gamers were left wondering what that actually meant. Now, Xbox Chief Content Officer Matt Booty has cleared things up. According to a new interview (via GameInformer),...
Xbox Studio Shutdowns and Ad-Funded Subscriptions Likely After Asha Sharma's Stark 'Reset' Warning, Analysts Say
Xbox will likely undergo studio shutdowns and consider ad-supported subscription models following newly-installed CEO Asha Sharma's blunt warning that a corporate "reset" was now necessary, gaming analysts have told IGN. Sharma's memo to Xbox employees, subsequently published publicly online,...
Xbox Studio Shutdowns and Ad-Funded Subscriptions Likely After Asha Sharma's Stark 'Reset' Warning, Analysts Say
Xbox will likely undergo studio shutdowns and consider ad-supported subscription models following newly-installed CEO Asha Sharma's blunt warning that a corporate "reset" was now necessary, gaming analysts have told IGN.
Xbox Bleeds Hundreds of Dollars per Series S|X Sold as Memory Costs Spike 700%, Report Claims
A few hours ago, Windows Central's Jez Corden published a deep dive into Xbox's complex situation, outlined earlier this week by CEO Asha Sharma, with the division only keeping a weak 3% margin after costs. This is why Sharma's next goal after cutting the Game Pass Ultimate price and relaunching...
Report: Xbox Preparing For Significant Layoffs As New CEO Asha Sharma Details 'Xbox Reset'
Microsoft has laid off thousands of workers over the past few years to correct its financial spreadsheets, but "significant layoffs" are on the way for Xbox as part of new CEO Asha Sharma's "Xbox Reset," according to a new report from Bloomberg. In a new Xbox Wire blog post that is a copy-paste of...
Xbox Boss Asha Sharma Asked Her Chief Strategy Officer if The Brand Was 'Fixable' — Here's His Response
Xbox's new chief strategy officer Matthew Ball says he was asked a direct question about the brand's future by recently-installed CEO Asha Sharma: "Is it fixable?"
Halo Trailer Was Supposed To Be At State Of Play, Then Microsoft Pulled It – Report
A Halo trailer was supposed to air during the recent PlayStation State of Play event, but Xbox CEO Asha Sharma and her team decided to yank it, according to a report. This potentially damaged the relationship between Xbox and PlayStation, sources told Bloomberg. The story didn't have any further...
XBOX Leadership Outlines Five “Realities” Faced by the Company Going Forward
XBOX's latest fiscal year's performance was brought up, with CEO Asha Sharma saying "this cannot continue" going forward.
Xbox CEO Openly Floats the Need for Third-Party Exclusives and “Potential M&A” to Win in Hardware, PC, Mobile, and Streaming
Xbox CEO Asha Sharma is making headlines twice a day, if not more, as she attempts to right a ship that's been going the wrong way for a long time. Yesterday, she was featured in three different articles on Wccftech: This last news item went live alongside reports of mass layoffs coming later this...
Xbox announces business 'reset' amid reports of layoffs and studio closures
Xbox CEO Asha Sharma said the video game division must display 'optimism and realism' as it moves forward.
"We have found ourselves over extended", new Xbox CEO says amid reports of plans for major job cuts
The new Xbox CEO Asha Sharma and head of Xbox Game Studios Matt Booty are reportedly planning major job cuts across the gaming business next month. This marks a new chapter for Sharma, in which she plans to "reset the business". A barely-coded term for 'lay off a lot of people'. Read more
Xbox wants to introduce more exclusives once “the business is healthy”
Xbox CEO Asha Sharma has stated that Microsoft plans to make more exclusives for the console when “the business is healthy." Xbox wants to introduce more exclusives once “the business is healthy” first appeared on KitGuru.
Xbox Leaders Outline Five 'Realities' That Will Be Addressed Over The Next 100 Days
A period that's said to be about resetting the business. Last night, around the same time that reports were suggesting Xbox was in line for major job cuts, Asha Sharma and Matt Booty unveiled a message on the Xbox Wire website that they'd shared with Xbox employees earlier in the day. The memo...
Don't panic: Xbox is still releasing games on PC despite exclusivity push
Xbox CEO Asha Sharma's push for exclusive games on consoles left PC gamers worried, but the good news is we'll still be getting releases.
Xbox reportedly preparing for "significant" lay-offs, as Asha Sharma's big "reset" plan comes into full force
Days after its gaming showcase, Xbox is reportedly slashing budgets and preparing to lay off a "significant" number of staff, as part of new CEO Asha Sharma's business "reset" for the Xbox brand. Read more
Xbox Adding New Flexible Game Pass Options
Xbox CEO Asha Sharma has revealed that Microsoft's gaming division plans to introduce more flexible Xbox Game Pass offerings to better accommodate different types of players. Sharma previously made headlines in April 2026 when she lowered Xbox Game Pass subscription prices, a move that was...
Xbox could be about to close one of its studios as part of cuts, it’s claimed
Xbox could be about to shut down one of its game studios, as part of expected significant cuts reportedly taking place next month, it’s claimed. On Wednesday, Xbox CEO Asha Sharma published a note sent to staff, in which she shared “realities that we need to navigate”, such as that its annual...
Xbox faces new wave of layoffs next month | Bloomberg report
Microsoft’s new Xbox CEO Asha Sharma is evidently planning a major wave of layoffs next month, according to a news report in Bloomberg. After the report appeared citing multiple unidentified sources, Sharma and Xbox Game Studios head Matt Booty sent an email to employees and posted it on Xbox Wire,...
Xbox CEO Asha Sharma issues statement on restructuring following leaked email regarding layoffs
After a report suggesting that Xbox would be face mass layoffs at the end of June, CEO Asha Sharma released a statement stressing 'realities' the brand must navigate.
Xbox Reportedly Planning "Significant" Layoffs in July 2026
Xbox CEO Asha Sharma announces an overhaul of Microsoft's gaming division, with another round of layoffs slated to come in July.
Xbox's Project Helix Seems to Be Targeting a Holiday 2027 Release, According to New Memo from CEO Asha Sharma
A new memo from Xbox CEO Asha Sharma highlights a key focus on holiday 2027 amidst rumors of Project Helix's release window.
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